Go crazy with it! The more you can mix and match, the more you’ll come up with a unique, personalized aesthetic, instead of a copy of another brand or artist. To do this, pin various types of photos, like landscapes, portraits, architecture, or objects, even if those aren’t the type of photos you usually feature.

Just make sure you find photos from multiple sources so you’ll come up with a collage that’s original to you and not just a replica of someone else’s brand.

To get started, spend an hour or so pinning everything and anything you’re drawn to, when it comes to your brand. For the purposes of today’s topic, we’re going to use the Pinterest app to help you find your brand’s style. It’s a great resource for building a visual aesthetic, and figuring out what kinds of things fit, and what do not. Now that you understand the idea, let’s talk about what apps are going to help get you there. If the idea of a cohesive feed is still not clicking, take a look at this blog post where I go into much more depth on not just what a cohesive feed is, but also how to create it: “3 Keys to Make Your Brand’s Instagram Look Cohesive”

Instagram grid planner app